1/ Management:

• Manage team members’ works so that reach target of company
• Train, coach in order to develop team members align with company vision

2/ Functional work:

• Direct brands positioning
• Be responsible for overall control of the marketing function for all categories: product development, brand strategy, market execution, product evaluation and planning.
• Plan, develop, recommend and implement marketing strategies and policies.
• Set targets and objectives.
• Develop marketing strategies and action plans to penetrate identified new markets and promote company range of products.
• Review competitor products and performance.
• Understand the consumer trends
• Coordinate execution of marketing projects within the organization and with external suppliers.
• Manage and control expense budgets and costs on all marketing activities within budget.
• Implement market strategy to maximize profitability.
• Initiate research studies on the analyses of market segmentation to identity future market opportunities.
• Develop marketing activities to fit new product strategy.